Lloyd’s Insurance UK was hosted the largest global festival for Diversity and Inclusion in insurance from the 24th September 2020. In replicating this festival in Nigeria (TheDive In Nigeria Festival), senior professional women and men in the Insurance andFinance Sector were invited to join the conversation addressing inclusion, age and gender diversity in the Nigerian workplace, Finance and Insurance especially.
Recognizing us as one of the leading agencies with a diverse audience, they decided to work with you and your team in taking the message about this event far and wide- create awareness and spur conversations around diversity and inclusion in the Nigerian workplace, drive registration and have the event trend on the Nigerian Twitter starting from Monday, September 21 through the event itself on Thursday, September 24.
On Monday, 21st of September, 2020, we began the Twitter campaign for the Diversion and Inclusion Festival (DIVE Fest), the campaign ran from the 21st September to the main event day, 24th September 2020. The aim of this campaign was to:
For the Dive In Nigeria campaign done, a unique strategy was created each day to achieve the aims of each specific day. On the first day the major focus was sparking up conversations about Diversity and Inclusion while briefly talking about how Insurance is beneficial to the regular person/ business.
The second day, an indepth look at Diversity and Inclusion in the Nigerian workplace was done through the contents and conversation starters put out.
The third day's focus was on the speakers and most of the contents revolved around them (while continuing the conversation from the previous days). Letters that notable women in the industry were also put out as creative content to this effec
On all these days, the registration link was put out so as to get as many as possibleinvolved in the event itself.
This campaign was executed using the 'DiveInNigeria' and 'Global Inclusion 2020' hashtags. After tracking using analytics tools, there were more that 3913 tweets from 1,184 users on the #DiveInNigeria hashtag. It amassed a 94.7 million impact, a reach of 15.4 million people and a 80% sentiment score. It was the number one trending topic and had the highest impact on Twitter Nigeria for hours